There is a movement afoot called “Just Drop It!” which is aiming to hit the NHL and the NHLPA in the pocketbook if they do not resolve the lockout by December 21st. You can watch the video here.
Here’s how it works. For every game cancelled after December 21st, supporters of Just Drop It vow to boycott a similar number of games once the lockout is resolved. By boycott, they mean they won’t attend games, watch games or spend any money on anything NHL-related. So, if the Rangers have ten games cancelled after 12/21, I would pledge not to have anything to do with them for the first ten games of the 2012-13 season.
The video I linked to says it best, this is the third stoppage in 18 years it is “embarrassing”. The NHL and NHLPA make over $3-billion in revenue, why they can’t figure out a way to share that is beyond me. Let’s send them a message.
Comments
these kind of movements rarely work, makes a seat available for somebody else. that being said, it is hockey with a more limited fan base. The die hards unfortunately are desperate and want their game back and will go.
It would mean more for sponsors to pull back.
Yup, I think you hit on the big weakness. If they included vows to stop drinking Molson, watching NBC, etc., they would really increase the pressure.
The NHL is such a non-entity compared to other sports and to what it used to be in the days of ESPN coverage etc. Couldn’t somebody with too much money start up a rival league and gain traction? If the USFL could have a decent enough run against the NFL couldn’t the WHL make a comeback?
That’s a very interesting idea. I wonder if the players themselves could form such a league?
without a union please
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